This week we have seen an array of innovative new products hit the market, from Dyson’s latest hairstyling tool to Lush’s eco-conscious Naked Mascara. With summer nearly here, a range of seasonal scents have been released, such as Louis Vuitton’s Pacific Chill, Frances Valentine’s Patio, and Ellis Brooklyn’s Sea and Sand body sprays.RETAILHaus Labs by Lady Gaga doubles down on its relationship with Sephora, giving the beauty retailer its UK launch. The brand is already a Sephora exclusive brand in the US and Canada. Haus Labs by Lady Gaga  will be available at the new UK store at Westfield White City store and online at Sepora.co.uk from June 6.Simihaze Beauty was launched in late 2022 by Simi and Haze Khadra direct-to-consumer, entering the US and Canada online with Sephora. Now the brand is hitting brick-and-mortar with the beauty retailer in a 300-door rollout. The UK-based brand also has its sights set on Asia with a launch in luxury department store Shinsegae in South Korea and a Middle East expansion in the works for later this year with Sephora.After launching in December 2022 with Target, Serena Williams' topical performance care brand Will Perform will roll out in 3,000 Walmart stores with three SKUs and Walmart.com with the entire assortment. This launch extends its distribution footprint to nearly 5,000 doors nationwide.Building on DTC success and two Covent Garden pop-ups, makeup artist Lisa Eldridge is opening her first permanent retail outpost for her namesake brand at Selfridges.